Caramma

I had the pleasure of working with the incredible founder team of Caramma from erly 2023 towards launch in 2025. I assisted with business development, GTM strategy and served as creative director for the launch campaign. The work centered this incredible revolution in bottle feeding around a new brand narrative of inclusivity, enabling all parents to participate in the breastfeeding experience. The launch campaign was shot in collaboration with Petra Kleis together with Head of Brand, Alexandra Rendtorff and is first in the world to center fathers. The Caramma support bottle was recently awarded a Danish Design Award for its amazing design and storytelling.